This thesis describes and discusses the different archaeological channels that broadcast archaeological content on YouTube. Archaeological channels on the platform provide opportunities for...Show moreThis thesis describes and discusses the different archaeological channels that broadcast archaeological content on YouTube. Archaeological channels on the platform provide opportunities for practicing archaeological science communication and for interaction between archaeologists and the general public. For instance, the scientific YouTube channels Ant Lab and Archaeoduck are great examples of science communication on YouTube. The channel owners, entomologist Smith and archaeologists Duckworth demonstrate that scientific YouTube channels can make science more interesting for the general public and create a closer (and more personal) connection between the viewer and the scientist. Regardless, archaeological channels can also disseminate inaccurate information or incorrectly represent the archaeological discipline. It is therefore important for the archaeological discipline to understand the archaeological content that is currently available on YouTube. On the basis of former research within the field of archaeology and science communication, a data set of 80 different archaeological channels was produced and analysed in this thesis. The content analysis shows an extremely diverse set of archaeological channels that vary in subscriber size, content type, purpose, level of interaction, target audience, content producer, and reliability. Most archaeological channels from the data set provide accurate scientific information and are targeted towards enthusiasts of archaeology. However, apart from a few significant outliers, these scientific archaeological channels remain relatively small in subscriber count in comparison to the other non-scientific archaeological channels. Archaeological channels on YouTube mostly inform or educate their audiences. Yet, a combination of entertaining aspects and (scientific) information is an effective format for reaching larger audiences. Moreover, the content of archaeological channels is produced by individuals, archaeological organisations/institutions, and larger television/documentary networks. Also the level of interaction between channels and viewers varies significantly per channel and suggest that the three main models of science communication (deficit model, dialogue model, and participation model) are each represented on YouTube independently.Show less
The Anonymous hacktivist collective has attracted media attention due to its politically motivated operations and its frequent public appearances on YouTube and other social media platforms. This...Show moreThe Anonymous hacktivist collective has attracted media attention due to its politically motivated operations and its frequent public appearances on YouTube and other social media platforms. This paper seeks to understand how Anonymous constructs its enemies through the theoretical lens proposed by Spillman and Spillman (1997), which consists of six features of enemy image construction: negative anticipation, putting blame on the enemy, identification with evil, zero-sum thinking, stereotyping and de-individualization, and refusal to show empathy. The analysis focuses qualitatively on the language used by the hacktivist collective in 18 YouTube video messages addressed to public organizations, namely governments and police departments. The application of the theoretical model finds several important patterns in Anonymous’ rhetoric of constructing its enemy for each of the six elements of the model. Overall, this study seeks to provide a better comprehension of this complex actor by looking beyond its hacking acts.Show less
Bachelor thesis | Film- en literatuurwetenschap (BA)
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In deze scriptie wordt het groeiende veld van YouTube video-essays onderzocht: essays gericht op een non-academisch publiek die een bepaalde film of tv-serie willen analyseren. Door de lens van...Show moreIn deze scriptie wordt het groeiende veld van YouTube video-essays onderzocht: essays gericht op een non-academisch publiek die een bepaalde film of tv-serie willen analyseren. Door de lens van verschillende academici die het vergelijkbare veld van fan-activiteit hebben onderzocht, kijkt dit onderzoek naar welke houding deze video-essays nemen tegenover hun object, en welke argumenten ze hiervoor gebruiken.Show less
This thesis explores the web-series Frankenstein, MD, an adaptation for YouTube of Mary Shelley's Frankenstein set in contemporary times. This provides the opportunity for a modern-day...Show moreThis thesis explores the web-series Frankenstein, MD, an adaptation for YouTube of Mary Shelley's Frankenstein set in contemporary times. This provides the opportunity for a modern-day interpretation of the story in which the themes of Shelley's critique on her society, the position of women in that society, the dangers of knowledge, and the idea of the 'monster' are still relevant. Although the series and its critique appears flawed, it shows that Shelley's story is still relevant today.Show less
As the Internet facilitates not only the passive consumption but also the active creation of media content, the lines between the two categories blur continuously. At the same time new content is...Show moreAs the Internet facilitates not only the passive consumption but also the active creation of media content, the lines between the two categories blur continuously. At the same time new content is created and shared with unprecedented speed and available in abundance. Among the many industries deeply affected by this development is publishing: Readers are now creating their own book reviews on YouTube. The thesis at hand examines how this BookTube phenomenon affects cultural and social contexts of reading. BookTube constitutes a dynamic new agent in the field of trade publishing due to its specific resources in social and symbolic capital. It functions as an amplifier for authors and publishers while disrupting established forms of book reviewing in traditional media. Furthermore, BookTube exemplifies that online platforms have a particular relevance to the generation of ‘digital natives’ in terms of reading and consuming habits and the forming of its attitude towards books.Show less
In this thesis the author examines the attitudes of the Singaporean government and societal groupings towards Singlish. By assessing the change in the predominant themes explicated in the...Show moreIn this thesis the author examines the attitudes of the Singaporean government and societal groupings towards Singlish. By assessing the change in the predominant themes explicated in the government’s stance towards Singlish, as well as the main themes present in the societal representation of Singlish amongst both the establishment leaning and non-establishment leaning sectors of society, the author attempts to ascertain whether Singaporean government policy regarding Singlish is at odds with the societal attitudes towards Singlish. Additionally, this thesis seeks to determine whether there is a divide within Singaporean society regarding Singlish. In order to do this the author uses thematic analysis of three main forms of sources, namely governmental speeches, letters to editor in the Straits Times online newspaper and user-generated content posted on YouTube. This thesis concludes that Singaporean government policy has changed regarding Singlish, becoming much less aggressive in its demotion of the dialect. The thesis also finds that there is a divide between the attitudes expressed in the traditional media and YouTube, with views on YouTube being decidedly more pro-Singlish in outlook. Indeed, this thesis also finds that young Singaporeans view Singlish as integral to identity construction and government attempts to demote the use of Singlish as misguided. These findings have implications more generally for the traditionally invasive style of governance adopted by the Singaporean government.Show less
The shy and mysterious YouTube-star Magibon provides unsettling perspectives on the social- and visual impact of reality television. Being subjected to the gaze of the unknown viewer, Magibon’s...Show moreThe shy and mysterious YouTube-star Magibon provides unsettling perspectives on the social- and visual impact of reality television. Being subjected to the gaze of the unknown viewer, Magibon’s case serves to investigate concepts of representation and consequently visual appropriation linked to the contemporary phenomena of online voyeurism.Show less
