This thesis delves into how social movements mobilize participants to protest on a large scale. Recently, climate protests have expanded to a global scale. In September 2019, social movements like...Show moreThis thesis delves into how social movements mobilize participants to protest on a large scale. Recently, climate protests have expanded to a global scale. In September 2019, social movements like FridaysForFuture and Extinction Rebellion mobilized an unprecedented number of youths to engage in climate protest action. This research focuses on Extinction Rebellion, due to their radical action and global appeal, and investigates their mobilization media in the form of E-mail newsletters available on their online archive. The methodology is theoretically inspired by Grounded Theory; systematically codes selected newsletters to identify frames employed by Extinction Rebellion and discusses how they are utilized to mobilize the youthShow less
