The Japanese Government, since the establishment of the Kyoto Protocol, has failed in effectively addressing climate change. Research has shown that the Japanese Government’s failure in combination...Show moreThe Japanese Government, since the establishment of the Kyoto Protocol, has failed in effectively addressing climate change. Research has shown that the Japanese Government’s failure in combination with its control over the media developed a misleading conception among the Japanese population of its efficacy in implementing environmentally-friendly policies, thus different kinds of communication are needed. This study aims to determine how employing art as a surrogate form of communication might raise awareness on the necessity and urgency of tackling environmental issues in Japan. Building on an alternative conception of the human-nature relationship arising from Zen Buddhist and Shinto values, this study asks: “To what extent can ecological art in Japan promote a message of sustainability that raises awareness and enhances the action of everyday actors?” By means of process-tracing combined with a case study analysis, this study illustrates the causal mechanisms between the Japanese religio-cultural inspired conception of the human-nature relationship, ecoart, and the establishment of a more environmentally friendly society. The case study analyses on the Echigo-Tsumari Art Field (ETAF) initiative showed that, by means of ecoart focused on community, locality and emotions, ETAF represents a viable model for Japan to increase ecoart initiatives and stimulate grassroots efforts towards environmental protection by means of art. Further research is needed on the initiatives engaging with the Japanese public aimed at delivering a message of environmental betterment by means of art and culture, as well as to determine the effects of ecoart in other parts of the world.Show less
