This study examines the role of organizational competence and transparency, altruism, and identification with all humanity in willingness to help and donate to a non-profit organization. In this...Show moreThis study examines the role of organizational competence and transparency, altruism, and identification with all humanity in willingness to help and donate to a non-profit organization. In this cross-sectional study, participants (n = 98) from Academic Prolific were shown a non-profit organization to which they were atypical due to their social identity. They were then asked questions that ascertained how competent and transparent they believed the organization is, how altruistic they were and how much they identified with all humanity. They were also asked questions to measure how willing they were to help the organization overall and how willing they were to specifically donate money to the organization. Direct effects were tested for with multiple regression analyses. These showed that organizational competence is not significantly related to willingness to help, while organizational transparency is. The analyses also showed that altruism is not significantly related to willingness to help while identification with all humanity is. Mediation and moderation analyses were also performed. The results imply that a non-profit organization would be better able to reach their donation goals if they focused more on their perceived transparency rather than competence. Advertising to people who greatly identify with all humanity could also be beneficial. Strengths and limitations are discussed and suggestions for new research are proposed.Show less
The current study focuses on the influence of giftedness and pubertal phase on prosocial giving. Specifically, it was examined whether young adolescents differentiate between different targets in...Show moreThe current study focuses on the influence of giftedness and pubertal phase on prosocial giving. Specifically, it was examined whether young adolescents differentiate between different targets in prosocial giving, whether gifted young adolescents show more prosocial giving than non-gifted young adolescents and whether young adolescents in pubertal phase show more prosocial giving than young adolescents in pre-pubertal phase. The participants were 145 young adolescents (9-12 years old) who performed the Prosocial Donation Task (PDT) and filled out the Pubertal Development Scale (PDS). In the PDT participants divided ten coins between themselves and a specific target (friend, disliked peer, anonymous peer, father and mother). We measured their pubertal development with the PDS, after which we compared it to the Tanner Stages. This study found that young adolescents differentiate in prosocial giving towards the different targets, and that disliked peers and anonymous peers receive fewer coins than friends or parents. However, we did not find that gifted adolescents engage in more prosocial giving than non-gifted adolescents. The results of puberty showed that the pubertal phase itself does not affect prosocial giving, but that young adolescent girls do differentiate differently towards the targets than young adolescent girls in pre-pubertal phase do. For boys we found that young adolescent boys in pre-pubertal phase give fewer coins towards anonymous peers than young adolescent boys in pubertal phase. These findings suggest that targets influence young adolescents’ prosocial giving, which is insightful for social development in young adolescents. Young adolescents can act upon the person facing them and indicate that they show more prosocial giving towards their in-group than an out-group, which is in line with earlier research.Show less
This paper examines the psychological factors that influence donation to nonprofit organizations (NPOs) using a social categorization perspective. The present study investigates the role of...Show moreThis paper examines the psychological factors that influence donation to nonprofit organizations (NPOs) using a social categorization perspective. The present study investigates the role of affinity with, and likeability of, the nonprofit organization, altruism and empathy in the willingness to donate time and effort to the nonprofit organization, referred to as different types of volunteerism. In a cross-sectional survey study, a sample of 143 members of the general public completed the self-report questionnaire of the research via the online crowdsourcing service Prolific (N = 143). Results of multiple regression analysis indicated that affinity with the nonprofit organization, when controlled for altruism, predicted likeability of the nonprofit organization and willingness to volunteer for the nonprofit organization. Furthermore, altruism, when controlled for affinity with the nonprofit organization, predicted empathy. Mediation analysis revealed that likeability of the nonprofit organization mediated the relationship between affinity with the nonprofit organization and willingness to volunteer for the nonprofit organization. Unexpectedly, empathy did not significantly mediate the relationship between altruism and willingness to volunteer for the nonprofit organization. Finally, moderation analysis showed that altruism did not significantly strengthen the relationship between affinity with the nonprofit organization and likeability of the nonprofit organization. The findings provide support for the hypothesized relationship between affinity with the nonprofit organization, likeability with the nonprofit organization, and willingness to volunteer for the nonprofit organizations. Theoretical and practical contributions, limitations, and suggestions for new research are discussed.Show less
