When creating his main character, Arthur Conan Doyle could never have thought that centuries later the detective stories would still invoke such strong reactions. Although Sherlock Holmes has...Show moreWhen creating his main character, Arthur Conan Doyle could never have thought that centuries later the detective stories would still invoke such strong reactions. Although Sherlock Holmes has indeed been a commercial success over the past hundreds of years, it has had its struggles dealing with its popularity. The 19th century audience already practically forced Doyle to write a sequel to the novel. Since then Sherlock Holmes’ audience and their surroundings obviously have changed dramatically. Technological advancements are not the least important influencers of the original detective stories. The most recent adaptations are the Sherlock Holmes movies with Robert Downey Junior and Jude Law and the BBC series Sherlock with Benedict Cumberbatch and Martin Freeman. Both have again reached millions of fans worldwide resulting in a growing demand of new episodes. With that comes a third technological development, the Internet, where an enormous fan base was created and Sherlock Holmes got an online identity of its own. The question arises how a character and his detective stories can still be so popular today. Apart from using facts and numbers that indicate its popularity, this thesis will investigate the developments in British television that has supported the reinvention of the character of Sherlock Holmes.Show less