Food waste is a global problem, which necessitates addressing. A pilot (N = 56) and main study (N = 124) used online survey research to explore the expected negative relationship between viewing a...Show moreFood waste is a global problem, which necessitates addressing. A pilot (N = 56) and main study (N = 124) used online survey research to explore the expected negative relationship between viewing a food waste reduction-poster and food waste intentions, the expected negative relationship between self-efficacy and food waste intentions and the expected moderating effect of self-efficacy on the relationship between poster and food waste intentions. In the main study, participants were randomly allocated to a poster (N = 31) or control condition (N = 30) without a poster. Repeated measures ANOVA showed no differences between groups nor within participants when comparing food waste intentions between two measurement points. Regression analyses showed neither a main- nor a moderating effect of self-efficacy on the relationship between seeing the poster and food waste intentions. Limitations, suggestions and implications were discussed and the importance of future research into this subject was highlighted.Show less
Several scholars have already studied how certain groups are in- and excluded in discourse. Their studies have demonstrated how certain stylistic choices from textual analyses denote that certain...Show moreSeveral scholars have already studied how certain groups are in- and excluded in discourse. Their studies have demonstrated how certain stylistic choices from textual analyses denote that certain groups are excluded in discourse. Contemporary studies have already covered Trump’s verbal style and rhetoric during the 2016 presidential election. Previous research, however, has not covered how Trump’s campaign rhetoric during the 2016 presidential election contributed to the general impression that he excludes immigrants. Therefore, this thesis aims to provide an answer to which stylistic choices contribute to the impression that the Republican presidential candidate Donald J. Trump excludes immigrants in his immigration speech held on 31 August 2016.Show less
Electoral competition has been an essential part of acquiring the American presidency since Jackson’s election of 1828. Competition made strategic considerations to ensure the maximization of...Show moreElectoral competition has been an essential part of acquiring the American presidency since Jackson’s election of 1828. Competition made strategic considerations to ensure the maximization of electoral support increasingly relevant. One phenomenon that traditionally dominated strategic thinking during American elections is ‘Outsiderism’: during campaigns candidates deliberately assume an outsider position in the electoral arena, not on the basis of genuine motivations, but for the categorical purpose of vote-maximization. Despite the fact that Outsiderism has constantly been deployed over the course of history, it has yet to receive scholarly attention. This thesis, therefore, offers an analysis of Outsiderism in the realm of American presidential campaigns. It investigates Outsiderism’s roots in the subsequent campaigns of Jackson and Van Buren through an analysis of their respective campaign biographies. Furthermore, it links Outsiderism to the framework of Rational Choice Theory, which elucidates the rather manipulative motives that induce Outsiderism. Thus, this thesis seeks to clarify to what extent Jackson and Van Buren conformed to Outsiderism during their campaign. Why did they as would-be presidents see the need to present themselves (to a certain extent) as outsiders to American politics? The results suggest that both Jackson and Van Buren as presidential candidates employed Outsiderism, although Jackson to a lesser extent than Van Buren, because they deemed it as advantageous for garnering the required support to get elected. As a result, they have paved the way for a campaign strategy that has remained dominant until today.Show less
This thesis examined whether gender-based stereotypes played a role in the campaigns of female candidates who were running for a seat in the Senate of the State Florida in the years 2012 and 2014....Show moreThis thesis examined whether gender-based stereotypes played a role in the campaigns of female candidates who were running for a seat in the Senate of the State Florida in the years 2012 and 2014. It argues that gender-based stereotypes did not play a role in the campaigns of the female candidates. The female candidates did not campaign differently from the male candidates.Show less
