In this day and age it is of vital importance for museums to be socially inclusive and relevant for their communities. The Haags Historisch Museum and Museum Rotterdam, two Dutch City Museums, are...Show moreIn this day and age it is of vital importance for museums to be socially inclusive and relevant for their communities. The Haags Historisch Museum and Museum Rotterdam, two Dutch City Museums, are actively concerned with the inclusive representation of ethnic minority communities. They exemplify current issues in the theoretical discourse, and what other museums deal with in their policies and practices. The policies and practices of both museums connect with their aims to be socially relevant and inclusive institutions. Their most common practices in accomplishing this involve exhibition-making, organising activities and community projects, collecting new heritage, and forming partnerships. The combination of a theoretical framework and the case-studies of the Haags Historisch Museum and Museum Rotterdam provide a specific insight on the connections that both museums make between exhibitions, representing ethnic minority communities, and the social and community relevance of museums. Their approaches show both similarities and differences.Show less
Highlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are...Show moreHighlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are analysed during the consumer decision journey. Reading has become a shared experience, and book marketing can be further advanced through an interactive bond publishers establish with readers. As experience goods and recreational products, books requires a tailored marketing approach that is ideally customized even further in regard of the different markets targeted by individual titles. Libraries stimulate book borrowing by connecting with readers and encouraging the act of reading, and publishers can do the same. Reading promotion adds to the appeal of buying books in general: by promoting reading besides individual titles, and through collaborating with other stakeholders and pooling resources, publishers are collectively able to cover a wide field of book promotion that eventually benefits individual sales as well.Show less
