Ever since the start of the war on terror, governments worldwide have struggled with countering the narratives that are spread by violent extremist organisations. Recent academic research has...Show moreEver since the start of the war on terror, governments worldwide have struggled with countering the narratives that are spread by violent extremist organisations. Recent academic research has produced several prescriptions that indicate what aspects potentially successful counter-narrative, alternative narrative and government strategic communications programmes need to possess. Testing the scholarly recommendations on target audience, message, messenger and medium to the actual policies of Malaysia and Indonesia, it becomes apparent that the policies of both states are partially congruent with the dominant ideas in the literature. However, what both Malaysia and Indonesia lack is a clear delineation of target audiences based on level of radicalisation, the provision of alternative things to do to complement their alternative narrative programmes and a comprehensive strategy to combine online and offline measures to achieve the most sustainable effect. Still, when comparing the respective policies of the two states, it must be noted that Malaysia is more congruent with the scholarly prescriptions than Indonesia. The most important differences between the two states are that the Malaysian authorities showcase a more sophisticated awareness and application of the relevant academic definitions and take a rather comprehensive approach to providing government strategic communications, the latter of which is practically lacking in the case of Indonesia.Show less
