The desire to gain the sense of belonging to the world of writers motivates many aspiring writers to buy creative writing how-to books as owning such books is a way to construct a self-image of...Show moreThe desire to gain the sense of belonging to the world of writers motivates many aspiring writers to buy creative writing how-to books as owning such books is a way to construct a self-image of being a writer. They use creative writing books as accessories allowing them to embody the writer's role. Because of this strong - however unrealistic - desire to belong to the writer's world, aspiring writers are an easy target for publishers and authors of creative writing manuals. Persuading amateurs that it is possible to become a part of this world is the main marketing strategy of authors and publishers of creative writing guidebooks being aware of the motivation of their target audience.Show less