Previous research neglected the influence of descriptive norms on work-life balance crafting among entrepreneurs, whereas the influential power of descriptive norms on health maintenance behaviors...Show morePrevious research neglected the influence of descriptive norms on work-life balance crafting among entrepreneurs, whereas the influential power of descriptive norms on health maintenance behaviors has been widely demonstrated (e.g., Chung & Rimal, 2016; Cialdini et al., 1991; Rimal & Real, 2005). The present study aimed to investigate whether descriptive norms from the community of entrepreneurs and entrepreneurial self-efficacy can predict entrepreneurs’ engagement in work-life balance crafting behaviors. Additionally, the moderating role of entrepreneurial self-efficacy in the relationship was examined. The online survey was completed by 145 entrepreneurs. Data showed that descriptive norms positively predicted work-life balance crafting behaviors and entrepreneurial self-efficacy moderated this relationship. Interestingly, the moderation showed that when entrepreneurial self-efficacy was high, the effect of descriptive norms decreased and vice versa. The results implied that entrepreneurs either rely on descriptive norms or on their own entrepreneurial self-efficacy in order to engage in their work-life balance.Show less
