this paper discusses the paradoxical state of the Museum of Glitch Aesthetics, which on one hand, has institutional features, on the other hand, challenges the stereotypical views on the artistic...Show morethis paper discusses the paradoxical state of the Museum of Glitch Aesthetics, which on one hand, has institutional features, on the other hand, challenges the stereotypical views on the artistic practice as such, as well as breaks the concept of Glitch.Show less
Highlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are...Show moreHighlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are analysed during the consumer decision journey. Reading has become a shared experience, and book marketing can be further advanced through an interactive bond publishers establish with readers. As experience goods and recreational products, books requires a tailored marketing approach that is ideally customized even further in regard of the different markets targeted by individual titles. Libraries stimulate book borrowing by connecting with readers and encouraging the act of reading, and publishers can do the same. Reading promotion adds to the appeal of buying books in general: by promoting reading besides individual titles, and through collaborating with other stakeholders and pooling resources, publishers are collectively able to cover a wide field of book promotion that eventually benefits individual sales as well.Show less
This research addresses the consequences of a shift from analogue to digital filmmaking on storytelling strategies in contemporary cinema. The drastic changes in the technology of representation...Show moreThis research addresses the consequences of a shift from analogue to digital filmmaking on storytelling strategies in contemporary cinema. The drastic changes in the technology of representation had a pivotal impact not only on the visual style of film, but have also lead to a rupture in the classic narrative tradition. Cause and effect strategies have been substituted by an inversely enthused logic of new media objects; consequently it is only viable to analyze contemporary cinema from this angle, addressing newly emerged complex narratives that have risen to the occasion in response to the ever-growing popularity of video games and the omnipresence of various web-based environments.Show less
