With the first generations of digital natives growing up, and digitization becoming the standard in our society, questions about the effects reading digitally has on end-users is finally becoming a...Show moreWith the first generations of digital natives growing up, and digitization becoming the standard in our society, questions about the effects reading digitally has on end-users is finally becoming a priority among scholars. This thesis will examine the effects digital reading has had on the book trade and readers by looking at its quick rise (and possible fall), the development of digital literacy and the machine that drives digitalization. A comprehensive literary review will shed light on the question why people are switching to digital, clinging to printed books, or becoming a hybrid reader.Show less
