The work of the Japanese contemporary artist Nara Yoshitomo is followed by groups of loyal fans, which consist mainly of young women. In this thesis I will investigate the relationship between the...Show moreThe work of the Japanese contemporary artist Nara Yoshitomo is followed by groups of loyal fans, which consist mainly of young women. In this thesis I will investigate the relationship between the works by Nara Yoshitomo and these young female fans. These fans feel attracted to his work and at the same time engage with his work in various ways. This situation brings forth the following questions: what elements are there in the artistic language of Nara Yoshitomo that these fans find so appealing? How do they interpret the art by Nara Yoshitomo? And what is the relationship between Nara's art and these groups of young female fans? I will answer these research questions by discussing 'Your Childhood' (2001) and 'Aomori dog' (2005), two works by this artist that involved interaction with his fans. I will interpret these works from the eyes of its fans by observing their reactions on fan sites and blogs, applying the concepts of 'shoujo', 'nostalgia' and 'transitional object'. Eventually I will conclude that Nara’s fans appreciate the cute and nostalgic visual elements in Nara’s art as ‘shoujo’ or ‘nostalgic subjects’, as these young women are known for their consumption of cute and nostalgic things in order to escape temporarily from their social obligations. However, the belief that Nara’s fans act solely as passive consumers of his art may be challenged since they also play an active role as producers around Nara’s art via a wide range of participatory actions targeting his work.Show less
