Although many gardeners desire a green oasis, most have a concrete jungle. This behavioral misalignment in domestic gardening is an example of the intention-behavior gap. Facilitating factors of...Show moreAlthough many gardeners desire a green oasis, most have a concrete jungle. This behavioral misalignment in domestic gardening is an example of the intention-behavior gap. Facilitating factors of this gap are poorly understood. This study aims to: 1. establish an intention-behavior gap in domestic green gardening, and 2. provide insight in impeding factors in the translation of green intention into gardening behavior. Two inertia-inducing factors were considered: goal conflict and procrastination. I tested whether intending to perform greening activities positively influences garden greening behavior when conflict between garden goals (H1) and procrastinating garden adjustments are low (H2). An online survey was distributed to garden-owners in Leiden (N=146). Multiple Response Analysis confirmed that intention mainly predicts greening behavior whilst leaving 63.6% of variance unexplained, showing a gap. Goal conflict and procrastination were not significant moderators. Strategies to increase garden greening are discussed and future research should continue studying intention-behavior gap moderators.Show less
