This thesis investigates the striking disparity in the prevalence of alcohol use disorders (AUDs) between Hungary and Romania, despite similar levels of alcohol consumption. With 21,2% of the total...Show moreThis thesis investigates the striking disparity in the prevalence of alcohol use disorders (AUDs) between Hungary and Romania, despite similar levels of alcohol consumption. With 21,2% of the total population having alcohol use disorders, Hungary has the highest prevalence in all of Europe, whereas in Romania it is only 2,8%. This cross-case study delves into the various environmental factors influencing AUDs, such as economic development, early drinking, family, social and cultural norms, additional elements and alcohol control policies drawing on the body of academic literature, data sources as well as empirical evidence. With the usage of the World Health Organization's (WHO) "best buy" alcohol control policies, this research employs a most similar system design to evaluate the effectiveness of these alcohol control measures in Hungary and Romania. Findings indicate that while both nations have similar regulations and restrictions regarding availability and pricing, the regulations on the advertisement and product placements on alcohol are more stringent in Romania. This thesis emphasises the necessity of international organizations in offering guidelines and policy recommendations for tackling the harmful use of alcohol and consequently alcohol use disorders.Show less