International cultural relations connect a countries’ foreign policy agenda and their cultural achievements in a unique way. Therefore, this thesis compares the Austrian and the Dutch approach to...Show moreInternational cultural relations connect a countries’ foreign policy agenda and their cultural achievements in a unique way. Therefore, this thesis compares the Austrian and the Dutch approach to international cultural relations and explores the influence of its soft power projection in the international political arena. It studies the setup, the methods and the resources of the Austrian Cultural Fora and the Dutch embassies. By analysing the cultural diplomacy frameworks, this dissertation explains the incentives of the two countries to invest in cultural policies abroad. The diplomatic activities present national values and promote a politically and economically beneficial Image of the Netherlands and Austria abroad. Despite the aim to establish a coherent approach, the diplomats adapt cultural diplomacy to the political and societal circumstances in the host country to achieve both economic benefits and international cooperation. This research analyses semi-structured interviews with elites working in the field of international cultural relations at the Austrian and the Dutch Ministry for Foreign Affairs as primary sources and supports the findings with secondary literature. The thesis demonstrates that the methods and the institutions of Austrian and Dutch international cultural policy depend on the countries’ history and their foreign policy objectives.Show less
