My thesis investigates the problem of contrasting image-making of politicians in the 1970s and 1980s in the Netherlands. It studies the image-making of politicians, which saw the changing of norms...Show moreMy thesis investigates the problem of contrasting image-making of politicians in the 1970s and 1980s in the Netherlands. It studies the image-making of politicians, which saw the changing of norms in the political arena, professionalisation of journalism and wider social-cultural changes. Strikingly, during this period of emancipation of women and more women entering politics, the writing about female politicians stays partly stereotypical, whilst their self-presentation also follows stereotypical narratives in specific instances.Show less