This thesis explores the impact of gain-framed messages on psychological detachment from work among self-employed workers, considering the moderating effects of financial stress and message trust....Show moreThis thesis explores the impact of gain-framed messages on psychological detachment from work among self-employed workers, considering the moderating effects of financial stress and message trust. Using an experimental between-subject design with online surveys, 225 UK-based participants were randomly assigned to control or gain-framed message conditions. The gain-framed message conditions included health-gain and work-performance-gain. Surprisingly, participants in the control group showed more detachment than those in the message conditions, challenging previous literature. Contrary to the expectations, the moderating effects of financial stress and message trust were not found. Despite limitations, such as a sample limited to the UK and the use of a questionnaire, the research contributes new insights into messaging effects on preventive behaviors. It underscores the importance of context and individual differences in message reception and behavior, and urges future research to consider the effectiveness of gain-framed messages in motivating people to adopt certain behavior.Show less
