Cultural exchange is so embedded in daily life that the importance of it for international relations is not apparent. Cultural products or services may unconsciously generate feelings towards the...Show moreCultural exchange is so embedded in daily life that the importance of it for international relations is not apparent. Cultural products or services may unconsciously generate feelings towards the nation they represent. Irish Riverdance, and Chinese dancing, for example, are actively generating emotions and stances among their international audiences, and the exchange of these cultural products generates mutual understanding between these nations. The aim of this thesis is to study the significance of cultural exchange as a means of soft power and cultural diplomacy in international communication and cooperation. The case studies of this thesis are Chinese and Irish performing arts. This study implies that the relations between China and Ireland are positively influenced by cultural diplomacy and soft power.Show less
The topic of this thesis is Colombian nation branding. That is, this thesis is devoted to demonstrating how Colombia aims to design an attractive world-renowned country brand by exercising nation...Show moreThe topic of this thesis is Colombian nation branding. That is, this thesis is devoted to demonstrating how Colombia aims to design an attractive world-renowned country brand by exercising nation branding through both conventional and digital promotional campaigns. On the example of “The Answer is Colombia” campaign this thesis critically analyzes how Colombia attempts to create a desirable nation brand by embracing nation branding practices that would confront its prolonged weak and stigmatized nation image. For a thorough comprehension of the analyzed entities qualitative content analysis, based on a critical interpretation of the literature available on nation branding, is employed.Show less
