The psychological relationships that people have with celebrities or idols can influence communal cohesion. Almost everyone in modern society relates to non-present or distant others. Our idols can...Show moreThe psychological relationships that people have with celebrities or idols can influence communal cohesion. Almost everyone in modern society relates to non-present or distant others. Our idols can affect the way we perceive ourselves and others. Generally, people associate more with national than with foreign idols. This creates a more communal national appreciation and contributes to the national ‘imagined communities.’ People from the same nation associate with each other through their shared idols. Therefore, idols can be used as a nation-building mechanism. For many African countries, nation-building has been crucial due to the formation of states by colonial powers. This has resulted in the separation of relatives and the grouping of distinct societies. One of the African countries with a rich colonial history and a diverse ethnic landscape is Namibia. In this context, the thesis examines the contribution of idolisation of local heroes to national identities, specifically in the case of Namibia’s freedom fighter Hendrik Witbooi. Through a literature review and interviews with Namibians, different idolisation mediums have been identified, including newspapers, television broadcasts, visual representations, stories, and songs. The contribution that these idolisation mediums have made to national identity is the promotion of a communal shared history, one of the key elements of a ‘nation.’ In the case of Namibia, this consists of a shared history of traumatic events, specifically the German and South African colonisation and the ‘Namibian genocide,’ however, it includes heroes that rose up against the perpetrators of these injustices. Consideration is given to the influence of the SWAPO-government and comparable cases of idolisation in other countries.Show less
