Previous research finds that having a higher need for cognitive closure (NFC) leads to more stockpiling behaviors during uncertain periods such as COVID-19, consequently also creating more food...Show morePrevious research finds that having a higher need for cognitive closure (NFC) leads to more stockpiling behaviors during uncertain periods such as COVID-19, consequently also creating more food waste. This result aligns with the characteristics of individuals with a higher NFC who look for certainty and dislike ambiguity, preferring stable and clear information. This research builds on these findings, assessing how the NFC can moderate the relationship between informative campaigns, that provide clear information about food waste prevention and success, and food waste intentions. A survey was administered to 152 respondents and featured campaigns with low and high informational value that served as an intervention. Before and after the intervention, respondents’ food waste intentions were measured. It was hypothesized that food waste intention will decrease at Time 2 compared to Time 1 and that food waste campaigns regarded as more informative will significantly lower food waste intentions in people with high NFC. While the intervention itself was found to be significant (F (1, 150) = 16.19, p <.001), this could not be attributed to the effects of the campaign intervention. Furthermore, a negative significant effect was found for the NFC on food waste intentions, suggesting that the interventions had the opposite effect than hypothesized. Nonetheless, the present research provides insight into important factors for designing food waste campaigns or interventions with the goal of providing information to the public.Show less
Greatly inspired by Pierro et al.’s (2013) study on need for closure, the current study investigated whether high need for closure individuals outsource economic decisions in an influencer...Show moreGreatly inspired by Pierro et al.’s (2013) study on need for closure, the current study investigated whether high need for closure individuals outsource economic decisions in an influencer marketing context, similar to how Pierro et al.’s (2013) found high need for closure individuals to outsource organizational decisions to opinion leaders. Based on previous scientific literature a research model was developed to test the following two hypotheses: social media influencer credibility has a positive effect on purchase intentions towards influencer-promoted products, and the positive relation between social media influencer credibility and purchase intentions is moderated by need for closure, in a way that high NFC individuals have greater purchase intentions compared to low NFC individuals. A simple linear regression and a process model 1 moderation analysis were performed to test the hypotheses. Social media influencer credibility was found to have a significant positive effect on purchase intentions. Need for closure was not found to moderate this positive relation. The former finding replicated, strengthened, and extended findings from previous research to an influencer marketing context. Limitations, theoretical and practical implications, and suggestions for future research are discussed as well.Show less
