This paper investigated discourse on the use of the English language in Dutch pop music. An important term in this research was societal treatment. Societal treatment studies deal with the explicit...Show moreThis paper investigated discourse on the use of the English language in Dutch pop music. An important term in this research was societal treatment. Societal treatment studies deal with the explicit manifestations of beliefs, feelings and behavioural intents present in a wide range of communications (Santello 2015). The questions which were researched in this thesis were: What are the language attitudes of the people of the Netherlands towards Dutch and towards English in pop music? Do they have a language preference? Three methods were used to look at the societal treatment of English and Dutch in pop music: content analysis, indirect measurement, and direct measurement (Van Meurs 2010). In the content analysis, Computer-Mediated Communication (CMC) was gathered about the use of Dutch and English in pop music from different forums. All this data was categorized into twenty-three different categories. The indirect measurement consists of a questionnaire which focused on the four tendencies which were found in the content analysis. These four tendencies were the connection to the song, the understanding of the song, the thoughts on the lyrics, and the enjoyment of the song. The goal of this questionnaire was to define if there were differences in the treatment of Dutch and English in these tendencies by letting people evaluate different video clips. In all the video clips Dutch artists were present but half of the video clips were sung in Dutch and the other half was sung in English. The direct measurement was the creation of two discussions online which focused on upcoming new Dutch music genres and the language attitudes of the Dutch towards the Dutch language. Overall, the results show that most of the Dutch have a negative language attitude towards their first language and have a language preference for English in pop music.Show less
