The current study looked at the effect of the perceived misfit between the sexual orientation of entrepreneurs (homosexual vs. heterosexual) and the type of business that they own (female vs. male...Show moreThe current study looked at the effect of the perceived misfit between the sexual orientation of entrepreneurs (homosexual vs. heterosexual) and the type of business that they own (female vs. male typed-business) on their perceived competence in the context of entrepreneurship by a third party. We proposed that the perceived misfit between homosexuality and male-type occupations play a key role in shaping the biased negative evaluations of homosexual men’s abilities and skills. We conducted a vignette study (N = 198) designed as a 2 (sexual orientation: homosexual vs. heterosexual) x 2 (gender-typed business: female-typed field vs. male-typed field) cross-sectional, between-subject experiment. The participants were recruited from Prolific Academic. Results showed a non-significant difference for both hypothesis. This may suggest that the current implicit inversion theory is in need of a revision as gender stereotypes of homosexual men are changing. Theoretical and practical implications are discussed.Show less
