As a holistic approach to urban development through culture, just cultural planning presents an opportunity to urban planners for the creation of equitable urban societies. This study investigated...Show moreAs a holistic approach to urban development through culture, just cultural planning presents an opportunity to urban planners for the creation of equitable urban societies. This study investigated the programme theme of the city of Budweis, Czechia for its European Capital of Culture bid, viewed through a just cultural planning lens. Using the concept of “(perma)culture”, the city envisions a sustainable environment in line with the principles of permaculture. Four main discourses of permaculture were identified through a critical discourse analysis investigating a mix of textual documents and interviews with the planners and a permaculture practitioner. The umbrella discourse of sustainability was operationalized in Budweis by employing narrative instruments of permaculture as care and as an innovative design practice. Permaculture as a community of practice surfaced as an important narrative tool helping to embed the novel concept in the institutional environment of Budweis. Hence, it was demonstrated that permaculture discourses can help in conducting just cultural planning.Show less