In a world increasingly shaped by globalization, understanding and fostering good cross-group relations became crucial to mitigating intergroup differences and potential conflicts. Drawing on...Show moreIn a world increasingly shaped by globalization, understanding and fostering good cross-group relations became crucial to mitigating intergroup differences and potential conflicts. Drawing on intergroup contact theory, the goal of this paper is to investigate whether the well-established effects of intergroup contact on prejudice reduction hold true in non-Western countries as it does in a Western context. The paper further criticises prior literature on its lack of generalizability beyond Western perspectives, and argues that cultural specificities and diversity of human behaviour globally should be considered when examining the dynamics of prejudice. The central hypothesis posits that intergroup contact with outgroup members generally leads to lower prejudice levels among the dominant group. This is further operationalized by using interfaith meeting attendance among Muslims as an indicator of intergroup contact with Christians, as well as using social distancing levels as indicators of prejudice. Final results indicate a significant negative relationship between intergroup contact and prejudice levels, supporting the central hypothesis. In return, this contributes to a broader understanding of prejudice dynamics and the effectiveness of intergroup contact as a tool for prejudice reduction in non-Western contexts. By focusing on Muslim-Christian interactions in the "Global East," the research sheds light on the nuances of cross-group relations in diverse cultural settings, emphasizing the need for a more inclusive approach in intergroup contact research.Show less
