In what ways did Shenbao change their attitude, through its discourse, towards the fall of the monarchy, and, how did this relate to the public opinion of its readership in that process?
The Digital Age, or the Age of Information, has made university presses and their mission to produce top quality scholarship more important than ever before. Knowledge is at everyone’s fingertips,...Show moreThe Digital Age, or the Age of Information, has made university presses and their mission to produce top quality scholarship more important than ever before. Knowledge is at everyone’s fingertips, it is as easy as pressing a few buttons on your computer, but this ease is not unilaterally aligned with reliability. This is why university content is becoming increasingly more vital. However, limited budgets, changing markets, and a reluctance to embrace digital technologies have resulted in many university presses struggling to stay in operation. The monograph in particular is struggling to turn profits and is beginning to be viewed by portions of the academic community as outdated and a monetary burden for universities. This thesis looks at how university press monographs can survive in this changing climate, in particular by employing digital marketing strategies. It examines three major developing areas of digital marketing (big data, social media use by the press and social media use by the author). It draws on UP case studies to illustrate digital marketing engagement.Show less
In 2011 a coalition of states began a military intervention in Libya. The coalition consisted primarily of NATO members, but also included several Arab countries. The justification for the...Show moreIn 2011 a coalition of states began a military intervention in Libya. The coalition consisted primarily of NATO members, but also included several Arab countries. The justification for the intervention was the implementation of UN Security Council Resolution 1973 which allowed the intervening forces to “take all necessary measures” to protect civilians, but also prohibited an occupying force, meaning the interveners had to focus primarily on an air campaign and the implementation of a no-fly zone. This thesis looks at the British press coverage of the intervention in order to analyse the changing opinions that were displayed regarding Libya. Overall there is a clear trend showing that coverage of the intervention became more negative over time, leading to the current situation in which it is almost universally regarded as a failure.Show less
During the ‘20s and ‘30s a new art form rapidly gained popularity in Shanghai, A group of Chinese artists aimed to establish cartooning as a recognized art form in China in a period quickly...Show moreDuring the ‘20s and ‘30s a new art form rapidly gained popularity in Shanghai, A group of Chinese artists aimed to establish cartooning as a recognized art form in China in a period quickly overshadowed by war. Manhua defies simple definition, styles and content of works carrying the name ‘manhua’ can differ substantially. The city Shanghai played an important role in the story of the development of the Chinese art of cartooning. By the 1920’s Shanghai, then the largest metropolis of China, was experiencing a publishing boom.Especially in the beginning a lot of effort was put in by artists to get recognition for their work, by adopting the term ‘manhua’ to group together similar works, they hoped to turn cartoons into an established art form. The start of the second Sino-Japanese war in 1937 marked a turning point for the art of cartooning. Up to this point mostly an urban art form, often lacking in political message, now cartoonists employed their craft to try and influence the Chinese masses. During the war a lot of the diversity in form that could be found before was lost, the clear goal of manhua would now decide on the shape of the images.Show less
De slag bij de Somme, die werd uitgevochten tussen 1 juli en 18 november 1916, wordt tegenwoordig herinnerd als een zinloze slachting en een gruwelijk mislukking. Dit is niet onlogisch, de...Show moreDe slag bij de Somme, die werd uitgevochten tussen 1 juli en 18 november 1916, wordt tegenwoordig herinnerd als een zinloze slachting en een gruwelijk mislukking. Dit is niet onlogisch, de verliezen die aan beide kanten waren enorm en de strategische resultaten voor de aanvallers, Groot-Brittannië en Frankrijk, waren beperkt. Toch is het opvallend dat er tegenwoordig aan geallieerde zijde een uitgesproken negatief beeld van de Eerste Wereldoorlog bestaat, want uiteindelijk waren de geallieerden toch de overwinnaars. In deze studie wordt er gezocht naar de oorsprong van het uitzonderlijk negatieve en duistere beeld van de slag bij de Somme. Hiervoor wordt deze negatieve beeldvorming vergeleken met persbeschrijvingen van de slag in Nederlandse dagbladen en tijdschriften. Deze studie laat dus ook zien wat het publiek in het neutrale Nederlands van 1916 te weten kon komen over de strijd in de loopgraven die op slechts enkele honderden kilometers van de Nederlandse grens werd uitgevochten.Show less
