The current research project has employed qualitative methods to conduct a language attitude study that gauges the inter-generational perspectives of South Africans about the variety of English...Show moreThe current research project has employed qualitative methods to conduct a language attitude study that gauges the inter-generational perspectives of South Africans about the variety of English spoken in the country and its accents. The objective of this research project is to evaluate how South Africans feel about English, 26 years since the inception of democracy in the country, its role in education, governance and business, and the value they assign to language status. Ten South Africans between the ages of 17 and 65 from the main ethnicities in the country (Black, White, Coloured, Indian, Muslim) have been interviewed according to a semi-structured Interview Protocol. The attitudes of the younger speakers were compared to those that were born in previous generations, before democracy. The phonological properties of the participants’ speech were recorded within the BATH, KIT and GOOSE vowel spaces which have been identified as important social markers in South Africa and the South African English (SAE) sound. The participants pronunciations across the ethnic and social class spectrum were evaluated. The interviews and phonological recordings were conducted according to an elicited communications methodology (computer-mediated) using WhatsApp, Skype and Facebook. The participant attitudes were coded into six categories, i.e. positive, negative, perceptiveness, awareness, overcompensation, political correctness. Their vowel recordings were analysed according to its place of articulation and the presence of fronting. The participants displayed an innate positive attitude toward SAE and its role in stimulating future progress in the country.Show less