This thesis examines the Echigo-Tsumari Art Triennale (ETAT) and the Setouchi Triennale (ST), two of the largest and best-known Art Triennale in (and outside) Japan, and considers how these art...Show moreThis thesis examines the Echigo-Tsumari Art Triennale (ETAT) and the Setouchi Triennale (ST), two of the largest and best-known Art Triennale in (and outside) Japan, and considers how these art festivals intend to provide a solution to the continuing ageing population and declining birthrate in Japanese rural areas. Japan contains the largest proportion of elderly people in the world and its population continues to decline since 2004. Yet, this decrease is especially severe in rural areas because the majority of the population consist of elderly people. The Echigo-Tsumari Art Triennale (ETAT) and the Setouchi Triennale (ST), have been established as strategies to tackle Japan’s increasingly ageing population. The former was established by Kitagawa Fram (1946-present) whereas the latter was co-founded in 2010 by Kitagawa Fram and Fukutake Sōichirō (1945/46-present). The common aim of the ETAT and ST initially seems to be the restoration of these economically declining rural areas through contemporary art projects. Yet, this thesis claims that Kitagawa’s and Fukutake’s idealistic views about the countryside and ‘traditional’ countryside lifestyles resulted into their attempt to reshape Japanese society by reidentifying neglected rural areas through contemporary art. This is because both men’s strong partnership and their active involvement in both Triennale shape these art festivals according to their own convictions and objectives. Therefore, this thesis demonstrates that the ETAT and ST’s purpose exceeds rural revitalization and is actually about the creation of a ‘new’ society which is brought together by the art festivals.Show less