The paper will examine the work of design duo Scholten & Baijings, and in particular consider the thesis that they are aware of their personal gender roles and seek to emphasise and exaggerate...Show moreThe paper will examine the work of design duo Scholten & Baijings, and in particular consider the thesis that they are aware of their personal gender roles and seek to emphasise and exaggerate certain aspects of this in their work. By using a certain colour spectrum often associated with the female gender and combining this with products often aimed at women, the designs of Scholten & Baijings lean towards a feminine stereotype. Yet, the application of colours to products may shift to a masculine connotation in terms of the actual products. The main thesis is: is the work of Scholten & Baijings as a whole, and especially is the project Mini Colour One, influenced by pre-conceived gender roles? Show less
