The main focus of this thesis is the Japanese gendered and masculinized work culture in relation to the creation of a work-life balance (WLB) for employees in large companies. Specific problems...Show moreThe main focus of this thesis is the Japanese gendered and masculinized work culture in relation to the creation of a work-life balance (WLB) for employees in large companies. Specific problems with Japanese prime minister Shinzo Abe’s current ‘Womenomics’ program and possible consequences are looked into. It is argued why instead of focusing on certain targets (e.g, 30% of high positions occupied by women), companies have to innovate their current working environments and establish gender equality in order to eventually be able to create a WLB. This thesis also includes a case study that discusses Japanese cosmetics company Shiseido’s views and strategy in creating a WLB for all employees.Show less