Bachelor thesis | Cultural Anthropology and Development Sociology (BSc)
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This thesis explores the similarities and differences on social media of adolescents and young adults, in Europe, who are in denial or not regarding climate change. Also, the public figures’ online...Show moreThis thesis explores the similarities and differences on social media of adolescents and young adults, in Europe, who are in denial or not regarding climate change. Also, the public figures’ online activism, Naomi Seibt (young German climate-denier activist) and Greta Thunberg (young Swedish climate activist), are rigorously studied to draw comparisons between non- deniers and deniers. Then, the research question addressed in this thesis is: What are the similarities and differences between the young individuals, in Europe, who are in denial or not regarding climate change, on social media? To compare both groups online, a contextualization background and a justification are provided to understand why some young individuals remain in denial despite a scientific consensus convinced on the existence and negative impacts of climate change. Also, it explores which social actors outside the scope of this thesis can benefit from the analysis brought. Additionally, the main social actors (non-deniers, deniers, and social media) are defined, and a theory is drawn to brainstorm this thesis’ puzzle. In terms of methodology, literature review and research on Seibt’s and Thunberg’s social media activities have been performed, and ethical considerations have been taken into account to not harm observed online users. Furthermore, similarities and differences between non-deniers and deniers individuals are extensively examined in four empirical sections. The first one explores the social factors and background that would lead one to express denial or not. The second one discusses the conceptualisation of science by both groups on social media. The third section talks about the identity formation regarding climate change online. The last one analyses the expressed mistrust on social media, individuals in denial or not have in wider societal structures and social actors. Finally, concluding remarks and further suggested research is detailed.Show less
Bachelor thesis | Cultural Anthropology and Development Sociology (BSc)
closed access
Following the pioneer work of Bettie,Ortner and McRobbie, this thesis analyzes how cultural discourses arisen from big societal trends in the last decades have contributed to a limited...Show moreFollowing the pioneer work of Bettie,Ortner and McRobbie, this thesis analyzes how cultural discourses arisen from big societal trends in the last decades have contributed to a limited consideration of young women’s class realities. As the internet has become part of everyday life, it has opened up new possibilities for identity formation and representation. Following the increasing blurring between offline and online spaces and identities, the analysis also looks at class, at the intersection of other social axes, as it acquires a transmediated nature, and presents the ways in which online presence and practice remains highly classed and gendered. The three chapters unveil the influence of postfeminism, neoliberalism, and postindustrialism on class expressions, the impact of digital spaces on identity negotiation, and the agency of young women in countering dominant discursive structures. Through an intersectional and transmediated lens, this work emphasizes the importance of recognizing class complexities within contemporary identities. By connecting historical insights with present-day considerations, it contributes to a comprehensive understanding of class dynamics and the nuanced interactions between class, gender, and digital spaces. Current considerations include the content of popular discourse and media, the use of digital spaces and a conceptualization of internet aesthetics such as 'cottagecore' and 'dark academia'. Each chapter offers a specific lens into why and how the class realities of young women are both expressed and hidden through the current prevalent discourses informing the construction, explanation and understanding of young women’s identities.Show less
