Bachelor thesis | Cultural Anthropology and Development Sociology (BSc)
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Following the pioneer work of Bettie,Ortner and McRobbie, this thesis analyzes how cultural discourses arisen from big societal trends in the last decades have contributed to a limited...Show moreFollowing the pioneer work of Bettie,Ortner and McRobbie, this thesis analyzes how cultural discourses arisen from big societal trends in the last decades have contributed to a limited consideration of young women’s class realities. As the internet has become part of everyday life, it has opened up new possibilities for identity formation and representation. Following the increasing blurring between offline and online spaces and identities, the analysis also looks at class, at the intersection of other social axes, as it acquires a transmediated nature, and presents the ways in which online presence and practice remains highly classed and gendered. The three chapters unveil the influence of postfeminism, neoliberalism, and postindustrialism on class expressions, the impact of digital spaces on identity negotiation, and the agency of young women in countering dominant discursive structures. Through an intersectional and transmediated lens, this work emphasizes the importance of recognizing class complexities within contemporary identities. By connecting historical insights with present-day considerations, it contributes to a comprehensive understanding of class dynamics and the nuanced interactions between class, gender, and digital spaces. Current considerations include the content of popular discourse and media, the use of digital spaces and a conceptualization of internet aesthetics such as 'cottagecore' and 'dark academia'. Each chapter offers a specific lens into why and how the class realities of young women are both expressed and hidden through the current prevalent discourses informing the construction, explanation and understanding of young women’s identities.Show less
