New political challenges, natural disasters, processes of globalisation and new communication technologies, among others, have altered the ways in which social movements around the world, not only...Show moreNew political challenges, natural disasters, processes of globalisation and new communication technologies, among others, have altered the ways in which social movements around the world, not only rise and evolve, but also re-imagine themselves and their aims. The following thesis addresses how the realm of contemporary Japanese social movements exert influence on public opinion through their choice of framing. Through an in-depth case-study of a recent student movement under the name SEALDs, a careful insight look will be casted on the historical traits of Japanese movements evolution and how the contemporaries make sense of such traits. More specifically, SEALDs managed to gain popularity and re-engage the younger demographics to take action in the political dialogue. The research aims at looking into the cultural and historical traits of SEALDs and how this particular student movement managed to become popular despite not succeeding in their initial goal.Show less
