The Korean Wave, or Hallyu (한류), has captivated global audiences through the popularity of K-pop artists, Korean dramas like ‘Squid Game’, and films such as ‘Parasite’. This phenomenon has boosted...Show moreThe Korean Wave, or Hallyu (한류), has captivated global audiences through the popularity of K-pop artists, Korean dramas like ‘Squid Game’, and films such as ‘Parasite’. This phenomenon has boosted South Korea’s soft power, motivating people to become fans. This thesis investigates whether K-pop, as a soft power tool, has a similar effect on audiences in the Netherlands. An open-ended questionnaire was sent to 12 K-pop fans and 11 non-fans as a control group. Thematic analysis reveals that the K-pop fan group shows they are motivated to seek out more Korean-related content and have a more positive perception of South Korea. In contrast, the non-fan group acknowledges South Korea’s growing positive reception but express uncertainty. A theoretical framework to analyze soft power has been established. The study suggests K-pop can positively influence perceptions of South Korea, contributing to its soft power, though this is more the case for people who are already K-pop fans as opposed to those who are non-fans.Show less
The Sino-Russian relationship has been the topic of much interest, especially with regard to Central Asia. Much analysis studies it in terms of hard power resources, positing an axis-of-convenience...Show moreThe Sino-Russian relationship has been the topic of much interest, especially with regard to Central Asia. Much analysis studies it in terms of hard power resources, positing an axis-of-convenience. This research challenges that view by looking at an area of competing influence: educational diplomacy. The Russo-Kazakh and Sino-Kazakh relationships are chosen to compare the resources, strategies, and outcomes. Analysis of official discourse and foreign policy are synthesized with previous research and surveys on Kazakhstani perceptions, and data on students studying in China and Russia. The varying approaches of Russia and China are compared to ascertain their success in soft power projection via educational diplomacy, and how it provides insight into the balance of power in Central Asia.Show less
In the last two decades, K-dramas have garnered interest among global audiences as a part of the Korean Wave. The Korean government responded by actively using K-dramas as a soft power resource to...Show moreIn the last two decades, K-dramas have garnered interest among global audiences as a part of the Korean Wave. The Korean government responded by actively using K-dramas as a soft power resource to create a more favourable image of South Korea. Among studies on the creation of soft power through K-dramas, there is a lack of studies on European countries. Hence, this thesis aims to partially fill the gap by analysing various theories on how K-dramas reach and maintain their audience, and ensure a lasting impact to create soft power, and apply them on Dutch K-drama viewers. The hypotheses were tested through a survey, which revealed a relation between the amount of K-dramas watched, the frequency of watching K-dramas, and the degree to which respondents considered themselves to be K-drama fans. Direct questions about various aspects of Korea showed that many K-drama fans were more favourable of Korea, demonstrating the creation of soft power through K-dramas in the Netherlands.Show less
Relations between China and the global West have been deteriorating significantly in previous years, which has led to the closure of many of the Confucius Institutes - Chinese language and culture...Show moreRelations between China and the global West have been deteriorating significantly in previous years, which has led to the closure of many of the Confucius Institutes - Chinese language and culture institutes - worldwide. These institutes have received a lot of criticism from the West, but is this criticism and the closures it has caused justified? This is researched in this thesis by comparing the criticism towards the Confucius Institute with criticism and actions of the German equivalent, the Goethe Institute.This leads to the conclusion that criticism towards the Confucius Institute is generally quite extreme.Show less
This thesis argues that the East Asian Games’ practices predominantly obstructed the accumulation of soft power in the long-term. Concomitantly, the Games revealed regional disputes, emphasized...Show moreThis thesis argues that the East Asian Games’ practices predominantly obstructed the accumulation of soft power in the long-term. Concomitantly, the Games revealed regional disputes, emphasized differences between East Asian countries and corroborate Dubinsky's account on the existence of a survival era.Show less
The thesis investigates the potential causes behind the differing responses given by South Korea and Taiwan in the aftermath of the 2011 Tohoku earthquake and tsunami disaster using a qualitative...Show moreThe thesis investigates the potential causes behind the differing responses given by South Korea and Taiwan in the aftermath of the 2011 Tohoku earthquake and tsunami disaster using a qualitative thick description analysis. This work contributes to the field of soft power by conducting a case study: this field is often criticized for its lack of empirical evidence. This topic is important as it posits a causal relationship between Japanese soft power and the differing levels of responses given, showing that soft power has visible and tangible effects. The research question was as follows: what explains the differences in Taiwanese and South Korean support following the Great East Japan Earthquake and Tsunami? Based on the research it was found that many factors, namely nationalism, historical relations, and the individual country’s soft power resources as mediating factors to Japan’s soft power.Show less
Taiwan’s flourishing economy together with its values, such as human rights and democracy, increase Taiwan’s international visibility and question Taiwan’s inability to join the UN, especially...Show moreTaiwan’s flourishing economy together with its values, such as human rights and democracy, increase Taiwan’s international visibility and question Taiwan’s inability to join the UN, especially since they share the same values. The PRC’s open disapproval of Taiwan’s independence as well as its power and influence hinders the UN from accepting Taiwan as a new member state. This thesis aims to research how the dynamics between the US and China within the structure of the UN affect Taiwan’s bid to become an internationally recognised state as well as how Taiwan tries to influence this process from outside the UN. Qualitative research together with a historical case study analysis and a conducted interview display that both the US and China use soft power as political strategies to gain more influence within the UN for their objectives, such as the support or opposition of Taiwan’s entry into the international community. Similarly, Taiwan also uses soft power to gain more allies and to increase its eligibility to enter the UN. Moreover, this thesis finds that divergent understandings of human rights divide the UN regarding their position on Taiwan’s official status and affect the decision-making process regarding Taiwan’s independence.Show less
Turkey’s connection to the Balkans dates back to its shared past with the Ottoman Empire. After the dissolution of the empire, Turkey has maintained a continuous, albeit fluctuating, involvement in...Show moreTurkey’s connection to the Balkans dates back to its shared past with the Ottoman Empire. After the dissolution of the empire, Turkey has maintained a continuous, albeit fluctuating, involvement in the region. The period after the breakup of Yugoslavia (1992) and the Serb-Bosnian war (1992-1995) marked an interesting turning point in Turkey’s further involvement within the cultural, political, and religious spheres of the Balkan region. Turkeys' involvement and influence in the region can be described through the cultural and political factors and most importantly to its Ottoman Islamic heritage. The aftermath of the Serb-Bosnian war in Bosnia and Herzegovina (hereafter shortened to Bosnia) demonstrated a rise of foreign Islamic actors seeking to provide aid and relief to the affected Bosnian Muslims and their community. The post-war period was heavily defined by Saudi Arabian and Iranian actors and to a lesser extent Turkish actors. The departure of Saudi and Iranian actors allowed Turkish religious voices to take over spaces left by those previous actors. This turning point is interesting to explore as it questions the nature of Turkey's continuous involvement and its development in the region, specifically in Bosnia. This leads to the question: In what ways have Turkish religious influences developed and affected Bosnian Muslims after the Serb-Bosnian war (1992-1995)?Show less
As diplomatic ties between Russia and the West have gradually worsened in the early 2010s, it has become clearer that the rights of the LGBT community have become trapped in a geopolitical tug of...Show moreAs diplomatic ties between Russia and the West have gradually worsened in the early 2010s, it has become clearer that the rights of the LGBT community have become trapped in a geopolitical tug of war. In 2013, president Vladimir Putin declared the Russian Federation “a defender of traditional conservative values against what it considers an assault of genderless and fruitless so-called tolerance” (Ragozin 2013). Russia is thus making an effort to lead by example in disapproving of non-traditional sexual orientations, and offering an alternative to Western liberalism. One of the most visible components of this 'traditional values' alternative, is a collection of implicit anti-LGBT laws imposed in Russia since 2013, which some scholars have labelled as a form of non-Western soft power. This thesis builds on that literature and assesses to what extent Russia has been successful in using its anti-LGBT Traditional Values discourse and policies as a foreign policy tool.Show less
This MA thesis focuses on the three waves of Japanophilia that appeared in the United States between 1876 and 2011 by questioning how they came into being, why they changed/disappeared, and what...Show moreThis MA thesis focuses on the three waves of Japanophilia that appeared in the United States between 1876 and 2011 by questioning how they came into being, why they changed/disappeared, and what constituted their uniqueness. The appearance, display and promotion of Japanese visual arts and culture are considered in the context of shifting power dynamics in the world that altered according to political changes, military conflicts, economic booms/downfalls, and the globalisation of culture. As a primary goal, this thesis explores the identity of stakeholders who played an important role in importing and promoting Japanese art and culture into the United States. At the same time, the thesis elaborates on the nature of the imported, exhibited and consumed Japanese artistic and cultural products and the variety of the main platforms and events at which these appeared. Finally, in reflection to the various socio-cultural, economic and political events, the thesis examines how the inflow of Japanese art and culture have shaped American public opinion, and vice versa, in the past and the present with assumptions towards the possible future.Show less
Restitution of art from abroad has been a useful tool to increase the soft power of China both abroad and domestically between 2009 and 2019. The Chinese government has dedicated large resources to...Show moreRestitution of art from abroad has been a useful tool to increase the soft power of China both abroad and domestically between 2009 and 2019. The Chinese government has dedicated large resources to recover art of Chinese origin from abroad, as well as conducted various projects that used art as a tool of soft power, for instance in the South China Sea or in international law enforcement cooperation.Show less
In this thesis, the Venice Biennale is taken as a focus point illustrating how the Chinese Contemporary art field is presented to an international public, how the Chinese government has interests...Show moreIn this thesis, the Venice Biennale is taken as a focus point illustrating how the Chinese Contemporary art field is presented to an international public, how the Chinese government has interests in retaining a certain image of this field and how that fits in the wider perspective of governments using contemporary art events as soft power platforms.Show less
