So far, Publishing Studies has contributed to the debate on technology’s effects on literature foremost by focusing on changes in fiction transmission. Yet, there is tech beyond the ebook. The...Show moreSo far, Publishing Studies has contributed to the debate on technology’s effects on literature foremost by focusing on changes in fiction transmission. Yet, there is tech beyond the ebook. The emergent technology of text mining can affect not just the means of communication of literature, but also its actual form and content. Text mining is a technology originally created by and for an interdisciplinary academic field that manages to exploit texts as a source of extractable data using algorithmic analysis. This thesis discusses how the technology is already, and could be used as an aid to support processes in trade fiction publishing. Three case studies prove how involvements of text mining in trade fiction publishing have a profound impact on the content of the published material.Show less
Highlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are...Show moreHighlighting the importance of customer relationship management in Dutch trade publishing, effects and possibilities of promotional activities and the use of different media in book marketing are analysed during the consumer decision journey. Reading has become a shared experience, and book marketing can be further advanced through an interactive bond publishers establish with readers. As experience goods and recreational products, books requires a tailored marketing approach that is ideally customized even further in regard of the different markets targeted by individual titles. Libraries stimulate book borrowing by connecting with readers and encouraging the act of reading, and publishers can do the same. Reading promotion adds to the appeal of buying books in general: by promoting reading besides individual titles, and through collaborating with other stakeholders and pooling resources, publishers are collectively able to cover a wide field of book promotion that eventually benefits individual sales as well.Show less
