In this thesis we analyse the ways in which Huaraz, a Peruvian city in the Andes, presents itself culturally to the world, in particular to the tourist world, and compare those with the cultural...Show moreIn this thesis we analyse the ways in which Huaraz, a Peruvian city in the Andes, presents itself culturally to the world, in particular to the tourist world, and compare those with the cultural identity as perceived by the people in this city. For the first part we have analysed tourism promotion websites, and how history and actuality are presented in various ways: in museums and archaeological sites, in handicrafts, and in street nomenclature. We addressed the second part, the perceived cultural identity, through interviews and participant observation. We conclude that the cultural identity perceived by the inhabitants of Huaraz is totally different from the cultural self-representations, and we give a beginning explanation for this difference.Show less