This paper examines the relationship between city branding and gentrification in the context of two neighbourhoods in the Argentine capital of Buenos Aires, namely San Telmo and La Boca. The paper...Show moreThis paper examines the relationship between city branding and gentrification in the context of two neighbourhoods in the Argentine capital of Buenos Aires, namely San Telmo and La Boca. The paper is divided into three chapters. The first chapter examines the theoretical constructions and underpinnings of both concepts, especially in the context of their conception and reception in Latin America. The second chapter lays out the historical background for the development of both city branding and gentrification in the city of Buenos Aires. The third chapter draws on fieldwork conducted in Buenos Aires between November 2016 and January 2017 that is based on semi-structured interviews conducted with public functionaries, academics, individuals involved in the tourism industry and residents in the neighbourhoods of San Telmo and La Boca.Show less
