This paper examines the psychological factors that influence donation to nonprofit organizations (NPOs) using a social categorization perspective. The present study investigates the role of...Show moreThis paper examines the psychological factors that influence donation to nonprofit organizations (NPOs) using a social categorization perspective. The present study investigates the role of affinity with, and likeability of, the nonprofit organization, altruism and empathy in the willingness to donate time and effort to the nonprofit organization, referred to as different types of volunteerism. In a cross-sectional survey study, a sample of 143 members of the general public completed the self-report questionnaire of the research via the online crowdsourcing service Prolific (N = 143). Results of multiple regression analysis indicated that affinity with the nonprofit organization, when controlled for altruism, predicted likeability of the nonprofit organization and willingness to volunteer for the nonprofit organization. Furthermore, altruism, when controlled for affinity with the nonprofit organization, predicted empathy. Mediation analysis revealed that likeability of the nonprofit organization mediated the relationship between affinity with the nonprofit organization and willingness to volunteer for the nonprofit organization. Unexpectedly, empathy did not significantly mediate the relationship between altruism and willingness to volunteer for the nonprofit organization. Finally, moderation analysis showed that altruism did not significantly strengthen the relationship between affinity with the nonprofit organization and likeability of the nonprofit organization. The findings provide support for the hypothesized relationship between affinity with the nonprofit organization, likeability with the nonprofit organization, and willingness to volunteer for the nonprofit organizations. Theoretical and practical contributions, limitations, and suggestions for new research are discussed.Show less
Master thesis | Cultural Anthropology and Development Sociology (MSc)
open access
The Veerhuis is a hospice that has been founded on humanistic principles. Whereas many hospices have a religious base, the foundation of a hospice on humanistic principles is a fairly unique...Show moreThe Veerhuis is a hospice that has been founded on humanistic principles. Whereas many hospices have a religious base, the foundation of a hospice on humanistic principles is a fairly unique phenomenon. The intended purpose of the humanistic base is to make everyone, both residents and volunteers, feel welcome in this hospice. However, the term humanism implies, from a philosophical point of view, a critical stance towards religious beliefs. Since Hospice Veerhuis does not make any value judgements regarding religion, it can be concluded that humanism merely serves as a method to create a neutral environment in which everyone can feel comfortable according to their own moral principles. The result is a highly diverse team of volunteers. The data demonstrate that the team of volunteers is made up of people with different motivations to become a hospice volunteer, varying ideas on death and dying, and religious and spiritual beliefs. Four volunteers serve as archetypes to demonstrate the high degree of diversity that exists within this hospice.Show less
