This study examined the roles of organizational morality, organizational sociability, individual empathy (empathic concern and empathic perspective taking), and individual altruism on willingness...Show moreThis study examined the roles of organizational morality, organizational sociability, individual empathy (empathic concern and empathic perspective taking), and individual altruism on willingness to donate money to non-profit organizations among members of the general public who are atypical to the organization. This study had a cross-sectional design with 98 participants (N= 98) who were atypical to the organizations that were presented to them. The first multiple regression analysis showed that organizational morality and organizational sociability, while controlling age and gender, relate directly and positively to willingness to help the non-profit organization. The second multiple regression analysis showed that individual empathic concern, but not individual empathic perspective taking and individual altruism, relate directly and positively to willingness to help the organization while controlling the age and gender. The third multiple regression analysis showed that individual empathy (empathic concern and empathic perspective taking), but not individual altruism, while controlling age and gender, relate directly and positively to willingness to donate money. The mediation analyses showed that organizational morality, organizational sociability and individual empathic concern relate indirectly and positively to willingness to donate money to non-profit organizations via willingness to help as mediator. The moderation analyses showed that individual empathic concern and individual empathic perspective taking do not significantly strengthen the association between sociability and predicting willingness to help the organization. The third moderation analysis showed that individual altruism does not significantly strengthen the association between organizational morality and willingness to help. These findings suggest that organizational morality, organizational sociability, individual empathy, but not individual altruism, have an effect on willingness to donate money to nonprofit organizations among people who are atypical to the organization. Theoretical and practical implications; strengths and limitations; and suggestions for new research are discussed.Show less
In this research, in the context of marketing, the influence of psychological ownership of the organization and its predictors (intimate knowledge and investment of the self) on the willingness to...Show moreIn this research, in the context of marketing, the influence of psychological ownership of the organization and its predictors (intimate knowledge and investment of the self) on the willingness to donate to non-profit organizations among members of the general public was examined. A between participants experimental design with three conditions, namely a marketing campaign instilling intimate knowledge of the organization, a marketing campaign instilling investment of the self in the organization, and a marketing campaign without any manipulations (control condition), was used. Participants were recruited via the online data platform Academic Prolific (n = 78). Analyses of variance (ANOVA) showed that the manipulations of the research were successful. Thereafter, a hierarchical regression analysis showed a positive and significant direct relation of psychological ownership of the organization with willingness to donate. Then, a one-way ANOVA demonstrated that participants allocated to the ‘intimate knowledge’ - condition reported significantly more psychological ownership of the organization than participants allocated to the control condition. Another one-way ANOVA suggested that participants allocated to the ‘investment of the self in the organization’ - condition reported more psychological ownership of the non-profit organization than participants allocated to the control condition, however, this effect was not found to be significant. Subsequently, a mediation regression analysis showed that having intimate knowledge of the organization relates indirectly and significantly to the willingness to donate to the organization among people targeted by a marketing campaign, through psychological ownership of the organization as a mediator. Theoretical and practical implications, limitations, and suggestions for further research, will be discussed.Show less
‘Perceived psychological contract violation’ refers to the idea of members of organizations that the organization does not meet their expectations, and is predicted to have negative consequences...Show more‘Perceived psychological contract violation’ refers to the idea of members of organizations that the organization does not meet their expectations, and is predicted to have negative consequences for organizations. Accordingly, this study examined among financial donors of charitable organizations a) whether violation of the psychological contract undermines the willingness to donate money to the charitable organization, and b) the psychological processes that may make financial donors perceive a violation of the psychological contract. The research participants were members of the Amazon Mechanical Turk online platform who adopted the role of financial donor (n = 91). The research had a consecutive 1X2 experimental design. Specifically, the participants were first randomly allocated across the experimental condition about investment of the organization in helping its clientele and sustaining the relationship with donors (high/low). Thereafter, those participants who had been assigned to the ‘low investment condition’ were randomly allocated across an experimental condition about justification for the low investment (yes/no). As predicted, ANOVAs showed that financial donors who were presented information about low investment of the organization in helping its clientele and sustaining the relationship with donors reported the least perceived organizational reciprocity, integrity, and transparency. A second ANOVA indicated that for the participants allocated to the ‘low direct investment’-condition, the justification for the low investment did not influence perceived organizational reciprocity, integrity or transparency. Further, moderation regression analysis showed that the trust of financial donors in the charity does not weaken the negative effects of low investment on perceived organizational reciprocity, integrity or transparency. Finally, regression analyses showed that among financial donors, perceived non-reciprocity and non-integrity of the organization instill perceived psychological contract violation as a predictor of willingness to donate, negative word-of-mouth, and perceived organizational prestige. Theoretical and practical implications, limitations, and suggestions for new research are discussed.Show less
