Nigerian dairy imports lead to an annual cash outflow of 1.3 billion USD. To mitigate this harmful effect, the Nigerian government urges dairy corporations to source milk locally. FrieslandCampina...Show moreNigerian dairy imports lead to an annual cash outflow of 1.3 billion USD. To mitigate this harmful effect, the Nigerian government urges dairy corporations to source milk locally. FrieslandCampina WAMCO Nigeria PLC (FCW), a subsidiary of the Dutch multinational Royal Friesland Campina N.V. (FC), is the market leader in Nigeria and launched the mDairy pilot with the goal of enhancing the local sourcing of milk. The two primary functions of mDairy are milk tracing and e-extension on innovative dairy practices. To investigate whether m-Agri services can bring significant contributions to the Nigerian dairy sector, I employed a case study on mDairy where I compared it with m-Agri services that Dutch dairy farmers successfully use. I conducted nineteen interviews on eleven different stakeholders and conclude that there are two obstacles that need to be overcome before mDairy can be used on a nation-wide scale. Firstly, Nigerian farmers need to undergo an ideological and behavioural change as they need to be more aware of and better understand innovative dairy practices. One-on-one contact, potentially with Dutch farmers, can foster this. Secondly, I argue from world-systems theory (WST) that a fundamental change is required as Nigerian farmers compete with their fresh whole milk against the imported fat-filled milk powder (FFMP). These are two different products and the latter is less nutritious. Importing FFMP is cheaper than sourcing milk locally because FFMP is primarily made from a by-products which can be sold at a very low price. I find that sourcing whole milk locally may be cheaper than importing whole milk or whole milk powder. Nigeria finds itself in a difficult position since it does not have the machinery to produce FFMP itself and it has limited power to make demands on dairy corporations since it is dependent on these corporations for the country’s dairy supply.Show less
