The main goal of this thesis is is to look for an answer to the question ”what motivates citizens to engage in politics using Facebook”. The thesis will discuss which benefits citizens are getting...Show moreThe main goal of this thesis is is to look for an answer to the question ”what motivates citizens to engage in politics using Facebook”. The thesis will discuss which benefits citizens are getting when they opt to political participation over social network sites, specifically Facebook. In order to answer this question so a survey was conducted, which examined the relationship between political participation on Facebook and three topics factors. The first was resources for political participation that citizens use or need to sacrifice if they want to engage with politics. The second was the sense of internal and external political efficacy, with which citizen estimate their ability to understand and discuss politics, along with the openesss of the political system for new idea. The third and last one was, self presentation of political impressions, how individuals presesnt their political identity to their peers. The survey found that Facebook does not overwhelmingly reduce costs of participation, and that citizens who engage in politics on Facebook would not necessarily assume that their activities would bring change in policy. However, citizens who do carry on political participation on Facebook may expect a high sense of internal political efficacy and would use Facebook not so much for changing government policy, but as a mobilizing tool, and as a stage for one’s display of an idealized political impression.Show less
This master thesis looks at the impact of participation in Social Networking Sites (SNSs) by voters on their voting decisions during the Dutch parliamentary elections in 2012. Both the use and...Show moreThis master thesis looks at the impact of participation in Social Networking Sites (SNSs) by voters on their voting decisions during the Dutch parliamentary elections in 2012. Both the use and activity on SNSs are compared with the decision to participate in the elections and the moment a voter had decided for a party and person. The quantative analysis of a survey among train travelers and SNS users showed interesting results, but could not support the hypotheses that increased use relates to increased electoral participation. On the other hand, SNS use showed a strong significant positive correlation with the delayed choice for a party and person. SNS activity showed a strong significant positive correlation with a delayed choice for a person only. But, in the presence of stronger influences with multiple control variables the significance of the correlation disappeared, while the coefficient still remained positive. Other political communication variables like traditional media and face-to-face discussions did not show significant relationships with delayed decisions. Some of these results are interesting because they suggest that the use of SNSs has a certain impact on the decision making process of citizens during elections. A more extensive research may reveil the impact on a wider scale and must focus on specific causes of the impact, like content and specific political communication.Show less
The main aim of this research was to investigate if satirical impersonations on television influence viewers’ evaluations of the impersonated politician. The research studied the influence on...Show moreThe main aim of this research was to investigate if satirical impersonations on television influence viewers’ evaluations of the impersonated politician. The research studied the influence on overall evaluations and on the evaluations of ten traits (leadership, knowledgeable, intelligent, cares, inspiring, honest, trustworthy, compassionate, arrogant, and moral). A possible moderating effect of political knowledge was studied as well. An experiment was conducted at a high school in the Netherlands using four experimental groups. Three satirical clips of an impersonation of the Dutch Prime-Minister Mark Rutte were used as stimulus material and a clip of the real Mark Rutte was used as control material. Although there was little significant evidence, the evidence did support the expectation that exposure to a satirical impersonation results in lower overall and trait evaluations of Mark Rutte. Like previous research, this research did find trait dimensions as well: integrity and competence. Exposure to a satirical impersonation significantly influenced the ratings of these dimensions. The research did not find a moderating effect of political knowledge.Show less
In recent years, there have been a number of journalistic accounts of an increase in the demonization of the working class in Britain, with people who claim state benefit payments apparently...Show moreIn recent years, there have been a number of journalistic accounts of an increase in the demonization of the working class in Britain, with people who claim state benefit payments apparently bearing the brunt of this media assault. This study aims to look into the effects that negative portrayals of those receiving government payments has on attitudes to government welfare policy. The theoretical framework for this piece is based on framing, specifically thematic, equivalency frames. In order to investigate this, an experiment was employed in which a sample of undergraduate students were presented with one of five versions of an article followed by a survey regarding welfare policy. This allowed a comparison between the answers given by participants that received different versions of the article. The results of this study are largely inconclusive, suggesting that framing effects are not present in a manipulation so subtle.Show less
In order to investigate the influence of voice pitch and facial dominance on voting behaviour and leadership perceptions, an experiment including 180 Dutch adults was conducted containing a 2*3...Show moreIn order to investigate the influence of voice pitch and facial dominance on voting behaviour and leadership perceptions, an experiment including 180 Dutch adults was conducted containing a 2*3 factorial design. The participants were exposed to a normal and manipulated picture of Jan-peter Balkenende, the former Dutch prime-minister. Respondents were also exposed to a manipulated version of his voice in which the voice pitch had been lowered by 20 herz. The respondents seemed unaware of the picture and voice pitch manipulations as the respondents exposed to the manipulations noted to be just as familiar with the person displayed on the picture as respondents in the control group. However, the manipulations did not have the effect that was expected based on previous studies, the experiment largely showed the subtle nature of these effects on leadership perceptions and voting behaviour. The findings in this study indicate the limited influence of voice pitch and facial dominance on voting behaviour and perceptions of a well known leader's dominance, honesty and power.Show less
Internet use by voters and representatives in the United Kingdom is thought to provide a number of democratic benefits such as increased participation, heightened political deliberation and reduced...Show moreInternet use by voters and representatives in the United Kingdom is thought to provide a number of democratic benefits such as increased participation, heightened political deliberation and reduced distance between the political elite and mass. Furthermore, the use of online technologies allows British citizens to communicate faster, easier and more conveniently than ever before with, with social networking sites allowing real-time interaction overcoming geographical and time constraints. There is limited research looking at the use of online communication by Member of Parliaments (MP) in their constituency role, which is surprising as the constituency responsibility of an MP has become of increasing importance in the last 50 years due social and political changes including heightened demands from citizens. Using an original field experiment, this thesis tests which method of communication is the most effective for constituents to use when contacting their local MP, with specific interest in their adoption and use of the social networking site Twitter. The research finds that the majority of MPs have a Twitter account; however theses Members tend to be young, on the left of the political spectrum and reside in marginal constituencies. Members do not appear to be using Twitter to correspond with constituents, although it is the fastest of the tools tested. Email had both the highest response rate and is most likely to provide the constituent with the information they requested, and is therefore the most effective medium for MP-constituent communication.Show less
Addressing a shortcoming in theories on the influence of emotion on political decision-making this thesis aims to explore the distinct effects of anger on voting behavior in the Netherlands. The...Show moreAddressing a shortcoming in theories on the influence of emotion on political decision-making this thesis aims to explore the distinct effects of anger on voting behavior in the Netherlands. The biological origin of emotion and its function in individuals and social interactions, specifically the influence on decision-making processes, are justification for including emotion in a model of vote choice. However, this inclusion should correspond with the biology and theoretical predictions of emotional effects. The most complete and authoritative model which includes emotion is the Theory of Affective Intelligence (AI). Because in the operationalization of anxiety fear and anger are combined, the theory is flawed in this respect. This is an important issue to address since it can have a significant impact on predictions from the model. Predictions that can be used to solve the ongoing debate on the personalization of Dutch politics by pointing to the different circumstances under which voters rely on different decision-making strategies. Using a a online survey to collect data, which included items on candidate traits, policy preferences and ideology, party attachments and background items, the hypotheses for the specific effects of anger were tested in a model based on logistic regression. The survey included a manipulation of the emotional state. Results show some distinct influences of anger and fear. Fear increases the relative weight candidate traits in a vote-choice, whereas anger increases the weight of ideological distance and policy preferences. Furthermore, party-attachments are weak and knowledge seems to have no effect.Show less
This study focused on the extent to which British political parties made pledges and policies for youth in their 2010 election manifestos to motivate them to vote and the extent to which these...Show moreThis study focused on the extent to which British political parties made pledges and policies for youth in their 2010 election manifestos to motivate them to vote and the extent to which these policies were subsequently reflected in the news to enable the youth to be informed of the policies that are relevant for them. Previous literature has argued that political parties are to blame for low youth voter turnout but these arguments were based on survey studies among young people and no research had been conducted on the actual policies parties make for youth. Content analysis was carried out on the election manifestos of the three biggest parties in the UK and news articles by three online news sources to determine the attention given to young people. The results showed that very few pledges were made specifically for young people in the manifestos but that news media did report about these pledges fairly often. It was concluded that the political parties offer young people very little motivation to vote, but also that the media does inform youth about the policies that are relevant for them. These results lend support to the claim in the literature that youth are often marginalised in policy discourse and youth voter abstention could, to some extent, be a result of the reluctance of political parties to sufficiently address youth issues.Show less
