This thesis is primarily a study of George Baldwin (1743/4-1824), a British merchant and diplomat, and his efforts in developing an overland route through Egypt in the last decades of the...Show moreThis thesis is primarily a study of George Baldwin (1743/4-1824), a British merchant and diplomat, and his efforts in developing an overland route through Egypt in the last decades of the eighteenth century. The significance of the Egyptian overland route in this period has often been overlooked when compared to the later overland mail established by Thomas Waghorn in the 1830s and the Suez Canal. This thesis will provide a reassessment of the overland route’s commercial and geopolitical significance to the British Empire during the period of George Baldwin’s two residencies in Egypt; first as a merchant (1775-1779) and then as the first British Consul-General to Egypt (1786-1798). The growing realisation of the route’s strategic significance by British policymakers, like Henry Dundas, predates the Napoleonic Expedition and will be examined in relation to Baldwin’s consular appointment in 1786. The commercial value of the route will be assessed by looking at the private trade of Baldwin and his associates during both residencies and is something that casts doubt on the traditional view that the Middle East experienced commercial decline in this period. Most significantly, this thesis will focus on the strategic importance of the route to the British position in India. The significance of Egypt increased as the East India Company transitioned into a territorial power in 1770s and 1780s. This meant that Baldwin’s role was a strategic necessity; something shown by a series of case studies on the sieges of Pondicherry in 1778 and 1793 as well as the transfer of Ceylon to the British in 1796.Show less
In this thesis I will analyze the representation of modernity in the commercials of Garuda Indonesia and Malaysia Airlines between 2013 and the first half of 2015. Their commercials give an exalted...Show moreIn this thesis I will analyze the representation of modernity in the commercials of Garuda Indonesia and Malaysia Airlines between 2013 and the first half of 2015. Their commercials give an exalted perspective on the nations they represent. I will focus on what Malaysian- and Indonesian modernity looks like, how these two national ‘modernities’ overlap or differ, and hopefully this can tell us something about Southeast Asian modernity in general.Show less
