The main goal of this thesis is is to look for an answer to the question ”what motivates citizens to engage in politics using Facebook”. The thesis will discuss which benefits citizens are getting...Show moreThe main goal of this thesis is is to look for an answer to the question ”what motivates citizens to engage in politics using Facebook”. The thesis will discuss which benefits citizens are getting when they opt to political participation over social network sites, specifically Facebook. In order to answer this question so a survey was conducted, which examined the relationship between political participation on Facebook and three topics factors. The first was resources for political participation that citizens use or need to sacrifice if they want to engage with politics. The second was the sense of internal and external political efficacy, with which citizen estimate their ability to understand and discuss politics, along with the openesss of the political system for new idea. The third and last one was, self presentation of political impressions, how individuals presesnt their political identity to their peers. The survey found that Facebook does not overwhelmingly reduce costs of participation, and that citizens who engage in politics on Facebook would not necessarily assume that their activities would bring change in policy. However, citizens who do carry on political participation on Facebook may expect a high sense of internal political efficacy and would use Facebook not so much for changing government policy, but as a mobilizing tool, and as a stage for one’s display of an idealized political impression.Show less
