This bachelor thesis examines the use of nationalist elements in Nanyang Brothers Tobacco Company (NBTC) advertisements in the Shenbao newspaper between 1919 and 1937. Changes in the political...Show moreThis bachelor thesis examines the use of nationalist elements in Nanyang Brothers Tobacco Company (NBTC) advertisements in the Shenbao newspaper between 1919 and 1937. Changes in the political climate and the resurgent competition with other tobacco companies played a role in the decision of the NBTC to engage in the nationalist sentiment that prevailed in society. Taking into account the relative novelties of nationalism, factory manufactured tobacco, multinational companies, competitive rivalry, print media and advertisements in print media, this examination sheds light on how a 'domestic' tobacco company uses nationalism in its advertisements and what kinds of language, signs and symbols are used to get across the 'domestic' image of the company. Due to the complicated historical origin of the NBTC, one might question whether the NBTC can be regarded as a domestic company that produces 'National products'. Before the advertisements are examined, background information about various subjects is provided to get familiarized with important economic developments, the political stage and nationalism.Show less
This thesis examines and compares the laws concerning marriage and divorce in the Qing dynasty and the Republican period. It also looks at the May Fourth Movement that happened during the...Show moreThis thesis examines and compares the laws concerning marriage and divorce in the Qing dynasty and the Republican period. It also looks at the May Fourth Movement that happened during the Republican period and how it influenced the formation of the laws concerning marriage and divorce in that period. Finally it will also look at what the impact of these laws were on the position of women.Show less
This thesis analyses the ideas that shaped the new generation of Chinese diplomats that came to power in the early 20th century, and links this to the Shandong Question and the Treaty of Versailles...Show moreThis thesis analyses the ideas that shaped the new generation of Chinese diplomats that came to power in the early 20th century, and links this to the Shandong Question and the Treaty of Versailles. It argues that the emerging nationalist sentiments, combined with the idea of Social Darwinism played a crucial role in China's behaviour at the Paris Peace Talks, because the diplomats were heavily influenced by these ideas.Show less
This thesis examines the reasons behind missionary attitudes that rejected ideas of reform that were proposed by the Lazarist missionary Frederic Vincent Lebbe. It tries to establish how certain...Show moreThis thesis examines the reasons behind missionary attitudes that rejected ideas of reform that were proposed by the Lazarist missionary Frederic Vincent Lebbe. It tries to establish how certain missionary attitudes may have taken shape under the conditions in which the churches in China operated in the late nineteenth and early twentieth century and it will also take into consideration the organization of the Catholic mission churches themselves.Show less
