In recent years, there has been a resurgence of attention towards the Tibetan oral epic Gesar in the People’s Republic of China (P.R.C.). On the surface, it appears that Gesar re-enters the sight...Show moreIn recent years, there has been a resurgence of attention towards the Tibetan oral epic Gesar in the People’s Republic of China (P.R.C.). On the surface, it appears that Gesar re-enters the sight of the general public in China after the Chinese application to UNESCO was successful in 2009, by which the Gesar epic tradition is accepted and inscribed on the Representative List of the Intangible Cultural Heritage of Humanity. Immediately following the recognition from UNESCO, the Chinese publication of, on, and about Gesar exponentially thrived. All these celebrations of Gesar sounded so merry and joyous that it almost seemed a natural gesture by UNESCO, without taking into account the role of the Chinese State Apparatuses. Therefore, it is necessary to contextualize this event within the long and winding six decades of history of Gesar study in China, which has always been impossible to separate from political intentions. Constituted and powered by a gigantic and complex socio-cultural and political mechanism, which has been in motion behind the scenes long before 2009, many of these seemingly natural and spontaneous progressions of the modern image or representation of Gesar as a collective whole have always been carefully crafted. The main goal of the thesis is to identify the national ideology governing Gesar, and to show how the three main active sectors, which consist of the government, academia, and the publishing world, interact, function as, and formulate themselves into what Althusser describes as Ideological State Apparatuses, in order to reterritorialize Tibet and Tibetan culture through representing Gesar. Lastly, the final chapter is dedicated to efforts made, no matter how feeble, scattered, or spontaneous, struggling to deterritorialize the Chinese representation supported and endorsed by the hegemonic Ideological State Apparatuses.Show less