As Chinese domestic tourism to Tibet continues to grow, understanding the mechanisms and ‘effects’ of such ethnic tourism becomes increasingly important. The historical story of the marriage...Show moreAs Chinese domestic tourism to Tibet continues to grow, understanding the mechanisms and ‘effects’ of such ethnic tourism becomes increasingly important. The historical story of the marriage between the Chinese princess Wencheng and the Tibetan king Songtsen Gampo is commonly known in China and employed by the Chinese government to legitimize their modern rule over Tibet. This study uses Critical Discourse Analysis to research a theater play of this story, and the presence of this story in Tibet’s many tourist sites. The results of the analysis reveal a process that shows how state-directed stories could become commonly regarded as ‘true’, with tourism as the primary vehicle to advance such a process. I argue that such a process can be found in other cases as well, and is not unique to the story of princess Wencheng.Show less