This thesis is an initial attempt to investigate the Chinese perspective in the ivory trade debate, which often falls short in Western representations. The author used a qualitative analysis of...Show moreThis thesis is an initial attempt to investigate the Chinese perspective in the ivory trade debate, which often falls short in Western representations. The author used a qualitative analysis of various sources such as white papers, academic articles, newspaper articles and websites in order to analyse Western depictions of the Chinese role in the ivory trade, which were then contrasted with a Chinese actors' depiction of their involvement and motivations. Finally the thesis discusses NGO awareness campaigns aimed at Chinese consumers. Through the analysis it was found that NGOs generally take into account Chinese customs and realities in their targeted campaigns. It was furthermore concluded that the depiction of China's voracious ivory consumers does not reflect the reality, as the extent of consumption is overemphasized due to China's population size.Show less
