The present paper explores the myth of Japanese homogeneity in relation to current multicultural challenges existing in Japan and analyses them in contrast with the country’s endeavours in...Show moreThe present paper explores the myth of Japanese homogeneity in relation to current multicultural challenges existing in Japan and analyses them in contrast with the country’s endeavours in anticipation of the 2020 Tokyo Olympics. In order to do so, fundamental theories on multiculturalism, nationalism, identity politics, and intercultural communication are first examined and then applied to the literature on the organisation of mega-events—such as the Olympics. The focus being on the case of the coming Tokyo Olympics, this paper has a more in-depth look at the current situation in terms of tourism and multiculturalism—briefly looking at the past Olympics celebrated in Tokyo 1964. Special attention is devoted to perceptions towards immigrants and foreigners in Japan, as well as the approaches and regulations taken by the government in terms of immigration, tourism, and hospitality, particularly regarding demographic and economic challenges. The final findings suggest that both political and social change are strongly interconnected and are equally crucial in achieving the goal of a more welcoming and accessible Olympics.Show less
