In the last several years, Turkey’s relationship with the EU has strongly deteriorated over the country’s equally deteriorating human rights conditions. However, there was a time when Turkey was...Show moreIn the last several years, Turkey’s relationship with the EU has strongly deteriorated over the country’s equally deteriorating human rights conditions. However, there was a time when Turkey was dedicated to its reform process for the purpose of EU accession. As the EU views itself as a normative power, and it had been relatively successful in advancing minority rights in the CEECs, why had it not been able to do the same in Turkey? This thesis researched: why was the EU unable to advance the Aramean property cases during the height of Turkey’s accession negotiations (2005-2011)? It tested this question based on Nye’s (2008) use of smart power, wherein public diplomacy plays a central role. Additionally, it tested Schimmelfennig & Sedelmeier’s (2004) application of carrots and sticks in the case of EU accession. It found that, with regard to Turkey in the Aramean property case, the EU failed to engage in public diplomacy and lacked credibility to effectively apply its carrots and sticks against Turkey.Show less