Popular science literature on self-love frequently portrays individuals as self-sufficient entities. This furthers a neoliberal narrative of self-optimization and stigmatization of help-seeking....Show morePopular science literature on self-love frequently portrays individuals as self-sufficient entities. This furthers a neoliberal narrative of self-optimization and stigmatization of help-seeking. Drawing on social media discourse among people within alcohol and other drug (AOD) recovery, this study aims to explore an alternative narrative of self-love that involves the other instead of centering around the self. The paper extends a larger project assessing lay beliefs of self-love in 902 #selflove and AOD recovery Instagram and Twitter posts from 2019 by focusing on one aspect of self-love: self-care strategies. This study examines the relationship between other-focused (e.g., seeking or offering help) as opposed to self-centered self-care strategies (e.g., cognitive reframing). Additionally, the mention of three common self-care strategies—namely expressing gratitude, reframing, and taking responsibility—to predict other-focused self-care in a post is assessed. Results from a chi-square analysis indicate no significant association between self-centered and other-focused self-care. Further, our regression model did not significantly predict other-focused self-care, calling for further exploration. Future research calls for a refined conceptualization and associated detection criteria of self- and other-focused care. This study provides a first step toward exploring a narrative of self-love rooted in solidarity and cooperation. As such, it adds to a growing body of work clarifying for those in recovery, practitioners, and researchers how self-love can be implemented in behavioral treatment and recovery interventions and promote AOD prevention.Show less
